The Bodifying Shampoo combines a cleansing treatment with volume-boosting and shine-boosting ingredients. Coconut Sugar Blend increases hair lustre, texture, and control. Bamboo Extract improves volume and manageability. Safe for colour-treated hair. To use: Apply to wet hair and massage. Rinse thoroughly. My Hair. My Canvas. By Alterna is a revolutionary haircare range designed to celebrate self-care and self-expression. Harnessing the power of Vegan Botanical Caviar, these products provide the signature high-performance of Alterna’s haircare range whilst also boasting entirely vegan formulas. Cruelty-Free & Vegan approved by PETA