The traditional role of a primer was to prolong the application of a foundation. Now – consumers are much more savvy and are looking for a primer that offers skin care benefits along with aiding a flawless base.​ The Balance Me Hyaluronic Plumping Primer has had a formulation overhaul – maintaining the ability to tighten and smooth the skin, but now with an improved texture and hydrating properties.​ Key ingredients:​ A medium molecular weight Hyaluronic Acid to improve the barrier function of the skin, aid skin elasticity and smooth the skin resulting in reduced wrinkle depth​. Cross-linked surface weight hyaluronic ‘filler’ works topically to instantly fill fine lines, target surface dehydration and offer an immediate, visible plumping effect to the skin​. Easyliance – a 100% natural blend of a hydrolysed biopolymer and Acacia Gum; it creates a elastic film over the skin’s surface leading to a immediate, visible decrease of wrinkle depth​. Skin smoothing Acmella Oleracea; this ingredient relaxes muscle contractions that our constant facial muscles cause. This in turn makes the skin appear smoother and less lined​. Innovative SymMatrix® prevents collagen and elastin degradation and neutralises free radicals​ Cloudberry seed oil offers soothing and hydrating benefits, and an essential oil blend of Rose Absolute, Camomile and Neroli work to keep skin calm and restore balance.