A certified organic fresh and minty natural toothpaste. - Contains natural Betaine - very effective against Dry Mouth Syndrome - Popular minty flavour - Excellent cleaning properties - Antibacterial and anti-microbial action - Fluoride-free and SLS-free - 87% certified organic ingredients Organic Aloe Vera, Peppermint & Spearmint. - Certified organic. - Kind to sensitive gums. - Fluoride-free. - Cruelty-free. - Vegan. To use: Brush teeth and gums carefully with Minty Cool Toothpaste morning and evening and preferably after each meal. Ingredients: Calcium Carbonate, Glycerin 87.5% Certified Organic Agricultural, Aqua (Pure Water), Betaine, Xanthan Gum, Aloe Barbadensis Leaf Juice Powder 87.5% Certified Organic Agricultural, Aroma [mentha Piperita Oil 87.5% Certified Organic Agricultural Fairly Traded, Mentha Spicata Oil 87.5% Certified Organic Agricultural Fairly Traded, Commiphora Myrrha Oil Fairly Traded], Olea Europaea Leaf Extract, Limonene 87.5% Certified Organic Agricultural, Linalool 87.5% Certified Organic Agricultural. How to recycle the toothpaste tube: Terracycle accepts all brands of toothpaste tube. Please visit their website to discover your closest recycling point: https://www.terracycle.com/en-GB How to recycle the box: All Green People cardboard packaging is FSC approved and can be placed in your household recycling.