Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains colour, and tones down brassiness. Key benefits: - Brightens highlights - Tones brassiness - Refreshes faded blonde tones - Prolongs colour retention - Protection against colour fading - Safe for everyday use - Conditioning formula - Enhances volume - Weightless shine - UV protectant To use: Apply to wet hair and massage. Rinse thoroughly. It’s a 10 is a cruelty-free brand. They do not test their products on animals and they are certified cruelty-free by Leaping Bunny.