Innovative colour-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long-lasting colour correction for brilliantly blonde hair. Blueberries, Purple Sweet Potatoes and Purple Carrots are all packed with magnified amounts of beta-carotene, lycopene and lutein, much higher than their pale counterparts. They are uniquely chosen to deliver both colour-corrective benefits and rich nutritional supplementation. Awakens & illuminates highlights in platinum and blonde hair types. Helps to eliminate unwanted yellow tones, deeply conditioning hair for improved manageability, elasticity and damage resistance. Restores moisture balance for lasting colour retention Paraben and Sodium Chloride Free.