Innovative colour-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long-lasting colour correction for brilliantly blonde hair. Blueberries, Purple Sweet Potatoes and Purple Carrots are all packed with magnified amounts of beta-carotene, lycopene and lutein, much higher than their pale counterparts. They are uniquely chosen to deliver both colour-corrective benefits and rich nutritional supplementation. Enhances depth and brilliance for fool-proof colour maintenance. Neutralises unwanted brassiness. Formula utilises botanical purple-red pigments to naturally invigorates blonde tones. Sulphate, Paraben and Sodium Chloride Free.