AmbilightYou'll be immersed in your favourite shows with the Ambilight feature on the Philips 50PUS9006/12 50" Smart 4K Ultra HD HDR LED TV with Google Assistant. Intelligent LEDs around the four sides of the TV project coloured light onto your walls, and react to what's on the screen for even more atmosphere.P5 Perfect Picture & HDRThe clever P5 engine brings depth and detail to your viewing, for images that look more realistic. It keeps the image blur-free and smooth, perfect for sports.HDR technology boosts colour and contrast from frame to frame, so you'll always enjoy the best possible image.Dolby technologyThe 50PUS9006/12 makes the most of Dolby technology to improve both sound and images. It supports Dolby Vision for bright colour and contrast, and Dolby Atmos for clear, deep sound.Google AssistantControl your TV, smart lights and more with your voice. This TV has Google Assistant built in, so you can search for something to watch, ask questions and set reminders and control your smart home. And if you have an Alexa speaker, it will work with it too.Smart TVWith Freeview Play you can catch-up on those shows you missed from the past week straight from the TV guide.Android TV is home to apps like Netflix, Amazon Prime Video, and Disney+ - there's something for every member of the family.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.