Luxurious, gentle, rich-lather shampoo. This gentle and creamy system of shampoo and conditioner fortifies and helps repair the strength of damaged colour-treated hair. To use: Apply to wet hair, lather and, rinse. Follow with Strength Cure Conditioner. In case of contact with eyes, rinse them immediately. 100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products. Certified Cruelty-free & vegan By PETA Beauty Without Bunnies. Bottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.