Get creative with RGB lighting effectsIf you can dream it you can make it happen with the SteelSeries Apex 7 Mechanical Gaming Keyboard. With a massive 16.8 million colours to choose from, no matter how specific the shade of red you're looking for to match your headset you'll be able to find it - the sky's the limit!The integrated OLED Smart display lets you control your music and gives you on-the-fly information from your game too, so you'll always be fully in the know. Take control with programmable keysIf you like to customise your setup so everything is perfectly fine tuned, the Apex 7 gives you more flexibility than ever before. With SteelSeries Engine Software, you can personalise everything to be just how you want it, so you can focus on the game with all your commands where they feel most natural.If you don't want to get stuck in to hardcore key programming, there's five pre-loaded profiles, so you can still choose the best option for the type of game you're playing.Switches that are built to lastIf you're a heavy duty gamer, you don't want to worry about finding a dead key switch. The mechanical switches featured in the Apex 7 Gaming Keyboard are guaranteed for 50 million keypresses - how many hours of gameplay is that? A lot.The keys are also fully anti-ghosting, which if you've ever lost a game over one unrecognised keypress, you'll know is a great thing too.