Redefining the shape of your hair, the Blow & Set Lotion allows you to lift, curl and sculpt the hair into the perfect form. Helps to increase hair shine and volume for a gorgeous look. Heat activated, this lotion helps to protect the hair against thermal damage. Benefits: Reactivates with heat—perfect if you style daily, but only shampoo every few days Adds hold and volume while maintaining soft, touchable hair Heat activated with a thermal protector To use: Apply after shampoo and conditioner. Apply from roots to the ends before blow-drying or setting.