Introducing new Valentino Born In Roma Donna Eau de Parfum, an ode to self-celebration. Edgy yet feminine, this modern floriental fragrance rewrites the perfume rules and invites women to celebrate themselves every day. Born in Roma disrupts classic perfumery to create a modern haute couture harmony. Luxurious Jasmine notes and Vanilla Bourbon, one of the most expensive extracts in the world, blend with a sensuous Woody base to create a captivating floriental perfume that reconstructs fragrance classicism with an edgy twist, reminiscent of Rome's street culture. The bottle is encased in the armour of Valentino’s iconic stud, a fashion signature of Valentino Couture inspired by Roman architecture and representing a rebellious new era for high fashion. Born In Roma Donna personifies this juxtaposition of old and new: Roma is where reverence for the past meets an irreverent attitude for now. To wear the Valentino stud is a symbol of strength; to wear Born In Roma is a symbol of celebration. Born In Roma celebrates where you have come from, and where you want to go. A statement of your personality, your heritage and your rules.